Limitless Mascara – Ilia Beauty

My eyelashes are a real bugbear of mine. Not only are they short and sparse but they are also poker straight; I’ve moaned about them often enough on here over the years. Always on the hunt for a product that will work miracles on my lashes, I discovered this mascara back in November when it was included in the Naturisimo Ultimate Makeup Discovery Box.

Limitless Lash Mascara (£14.00 (3G) / £28.00 (8g) is one of two mascaras from Ilia Beauty. This multi award-winning mascara is designed to lift, lengthen and separate lashes whilst giving them ‘just the right amount of volume’.

I will admit that I haven’t purchased an Ilia mascara in quite a while. They were at one point my go-to for lash coverage both in my kit and in my own makeup bag however things change and for one reason or another other products gradually took their place. Knowing how much I loved the original ( you can read all about it here) I was excited to try it out.

Formulated with a blend of organic beeswax and Carnauba wax combined with organic Shea Butter, the mascara is lightweight and nourishing; lashes don’t feel dry or heavy – even after a few hours of wear. It is suitable for sensitive eyes.

The colour, After Midnight, is a soft black. Flattering and not too stark. I do miss the range of shades of the original range so hopefully Ilia will introduce some colour to the range in the near future.

Top: With and without mascara (8am)    Bottom: End of the day (8pm)

When it comes to wear, I cannot fault this mascara and have yet to come across a mascara from a natural or organic brand which holds up so well in terms of longevity of wear. I can put my mascara on (usually 2-3 coats) at six o’clock in the morning just before leaving for work and I can pretty much guarantee it will still be going strong at nine in the evening when I get home! No real flaking or smudging either!

When it comes to removal, Ilia say warm water is enough to take it off. Personally I think you need a little more than that unless you want a fight on your hands but each to their own and I find an eye makeup remover does the job just fine (Neal’s Yard Remedies and Beyond Organic are two long terms favourite of mine).

Personally I think one of the most exciting things about this mascara is the fact that it is available in a mini 3g tube as well as a full sized one. Invariably I find myself throwing away a partially used mascara because it has dried up and gone flaky (mascara only has a shelf life of about 3 months!) so these smaller tubes are a godsend! Yes, they cost a little bit more but there is less product wastage as you are more likely to use up a tube. In my pro kit where I have maybe four different mascara on the go at any time, this is without a doubt going to be a game-changer (partially if they increase the range of colours 😉😉)!!

The one issue for me is the wand (pictured above). I can’t deny, the patented dual-sided brush is fab. The shorter bristled side is designed to coat the lashes with mascara adding curl and creating volume before lifting, lengthening and separating with the longer bristles. The wand does all of this beautifully however I almost without fail end up poking myself in the eye, being left squinting and watery eyed – not ideal when you have wet mascara on your lashes! I also find I have a line of mascara along my eye lid just above my lashes. This does seem to be an issue universally with the spikier plastic wands it doesn’t seem to happen to the same degree with the older style bristles wands – or maybe I am just getting more inept at applying mascara to myself as I age….

Have you tried the Ilia Mascara yet?


*Organic Ingredients
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D’Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide).

99% natural
Not suitable for Vegans (Beeswax)


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