From The Vault: Shadow Of A Doubt – Ilia Beauty 

My first trip down memory lane of 2018 is a product which made a frequent appearance on shoots back in 2014 but does it still get a run out four years on..?

There is no reason to be uncertain about Shadow Of A Doubt (£24.00). A while ago I featured this mascara in my Top five list of Organic Brown Mascaras and it is still a product that I reach for regularly.

Forget any preconceived ideas of conventional brown mascaras for there is not a hint of chestnut, chocolate or cocoa in this tube. This is a deep ashy brown with a slight grey hue; a modest and flattering tone. Shadow Of A Doubt is a fabulous mascara for those with very fair eyelashes and who want the impact of a dark (rather than chocolate) lash but feel that using a black is just one step to far.

An excellent choice for adding a little definition to the eyes and lashes rather than making a statement or for giving lower lashes a little more oomph. Surprisingly I have tendency to use this mascara to darken the lashes of men more often than women. The slightly greyer tones create a very natural looking lash if combed through thoroughly or applied in my favoured manner by using a mini fan brush.

The consistency of the mascara is not as wet as many of its toxin free counterparts and it dries reasonably quickly on the lash. One coat will give a very natural definition to the lashes, so it takes a little work to create a voluminous lash.

Not being a water-proof mascara it will panda (a personal but very technical term for mascara running/shadowing and generally gathering anywhere or on anything that isn’t an eyelash) if subjected to a little moisture, so it not the ideal pick for using on an outside shoot if there is any potential for precipitation. Having said that it is very good at sticking to the skin if it does get wet and so a good remover is really required to ensure the eye area is left clean.

For me the one negative of this particular product is the applicator. I am not a fan of this style of wand whatsoever and Ilia are not alone in using them in their mascaras. I generally find them a little more unwieldy than a traditional wand and they are rather prone to painfully spiking the eye or maybe this is just me..?

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Unlike last months product from the past, Shadow of a doubt is still a favourite. A regular part of my kit and my go-to mascara for guys. It’s a great, versatile shade and I can’t see me moving on that any time soon.

I don’t have much more to say on the matter so forgive the short but sweet update ;)

Have you tried Shadow Of A Doubt?


(Denotes *Certified Organic Ingredients)
Water (Aqua), Serenoa repens (Saw Palmetto) Fruit Extract*, Aloe (Barbadensis) Leaf Extract*, Hydrogenated Glyceryl Abietate, Brassica Campestris, Aleurites Fordi Oil Copolymer, CoperniciaCerifera (carnauba) wax*, Chrondrus Crispus (Carrageenan), Persea Gratissima (Avocado) Butter, Triisostearyl Citrate, Stearic Acid, Euphorbia Cerifera (Candelilla) Wax, Silica, Hydrolyzed JojobaEsters, Xanthan Gum, Tocopherol (Natural Vitamin E), Sodium Hyaluronate, Ethylhexylglycerin, Phenethyl alcohol.
May Contain: Mica, Iron Oxide (CI 77499, CI 77492, CI 77491), Ultramarines.

Gluten Free

Images: (1) ; (2)


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