Organic Beauty and Wellbeing Week 2020

Organic Beauty and Wellbeing Week kicks off today. Until the 13th September, the Soil Association’s week long campaign is aimed at raising awareness of certified organic beauty and wellbeing products; highlighting the importance of certification and encouraging consumers to make sustainable choices.

Did you know, there is no legislation in place to monitor the use of the word “organic” within beauty & wellbeing products?

Don’t worry – you’re not the only one. Over 50% of people asked by research by the Soil Association didn’t know either, which is why opting for Organic Certification is so important.

The campaign aims to show people that how the choices they make can really have an impact. By making one small swap and choosing an organic product over your usual one on a regular basis (be it shower gel or foundation), you are helping support a system which is working towards combating our climate emergency and biodiversity loss.

Buying organic beauty product ensures:

Sustainably sourced ingredients

Protected wildlife and biodiversity

No controversial chemicals

No synthetic colours, dyes or fragrances

NEVER tested on animals

Minimal packaging with maximum recycled content

Looking for the ‘Soil Association Organic’, or the ‘Soil Association COSMOS Organic’ logo. These logos show that the product you are buying has met the stringent certification standards.

If you want to find out more about the organic beauty industry, you can access the recent Soil AssociationOrganic Beauty and Wellbeing Market Report here.

If you aren’t too sure where to start when choosing your one small swap then check out the Soil Association certified brands – you can find a list of them here.

To find out more about Organic Beauty & Wellbeing Week and the One Small Swap campaign, take a look at the Soil Association website.

Images: (1, 2, 3) Soil Association