Top Five: American Eco Make-up Brands

The penultimate instalment of this trip around the beauty globe, takes us across the atlantic to America. This was probably the hardest of the global posts to write as there is a much wider variety of natural and organic products available in the US than elsewhere.

The trouble with this post was that I just kept the thinking of more brands I could mention so I decided to plump for those I use most in my kit. For most of you I doubt that there will be many new finds amongst my selection but I have listed some more suggestions at the bottom the page.

With Here are my Top Five (most used) American eco make-up brands…

RMS Beauty

From the doyenne of organic cosmetics, Make-up Artist Rose-Marie Swift, RMS Beauty is a fabulous range of coconut oil based products formulated using raw, food grade ingredients. The products (the majority of which are multi-purpose) go on beautifully, can be blended easily and built up to give the desir coverage. All are free from gluten, GMO and soy.

My favourites from the range are the Eye Polishes, Lip2Cheek pots and of course the legendary Living Luminizer.
 vapourVapour Beauty

Vapour Beauty products are produced in a Eco factory In the desert mountains of Taos, New Mexico. A favourite of Make-up Artist’s, the range is made up of cream and fluid products; all of which go on and blend like a dream. Formulated with a minimum of 70% organic ingredients, the rest is made up of essential oils and mineral pigments.

I love both of the Vapour foundations, the Aura Mulit-Use Sticks and the Soft Focus Skin Perfector.

W3ll People

The meeting of three minds and a beauty dream is the story behind Texan based W3ll People. A collection of modern, minimalist products in a variety of finishes and textures, W3ll People covers all the bases in terms of product family and there really is something for everyone.

The Narcissist foundation sticks, Realist X Matte powder and Universalist colour sticks are my picks of the range – Although it’s early days, I can see the new Bio Correct concealers becoming a firm favourite too!

Jane Iredale
British born Jane Iredale launched her eponymous natural make-up line back in 1994 and the collection has grown from just a handful of shades of loose mineral powder to over 400 products – sold in 43 countries around the world! The products are micronised mineral based, produced without fillers and binders (such as talc and mineral oil) and also free from perfumes, synthetic dyes and preservatives. Some of the range is vegan and/or gluten free.


I’m a fan of the Beyond Matte and Pure Pressed foundation powders, the Lash Conditioner and Hydration Sprays.

Obsessive Compulsive Cosmetics


When it was founded in 2004 by Make-up Artist David Klasfeld, The OCC range consisted of just two lip balms; one black and one white; fast forward twelve years and the vibrant range is pretty expansive. The inclusion of Obsessive Compulsive Cosmetics may be questionable to some and I admit they are not the cleanest of this bunch, however they are free from many of the more questionable ingredients found in many products and the entire range is vegan and cruelty free.

My picks from the range are the Creme Colour and Loose Colour Concentrates and of course the Lip Tars.

If none of these take your fancy then it also may be taking a look at some that haven’t made it on to the list (lack of space): Red Apple Lipstick, Nuevolution Cosmetics, Elegant Minerals, Concrete Minerals, Juice Beauty, Tarte, 100% Pure… The list goes on, so why not takes look.

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