Bio Brightener – W3ll People

Finally! The trend for Strobing appears to be over. I don’t have anything against highlighting, as a Make-up Artist is is a key skill which we learn very early on (alongside shading – NOT contouring!) however as with many beauty trends in recent years, it was given a trendy name, totally mis-used and suffered from overexposure – although it came off a lot better than the afore mentioned contouring!

I’ve had Bio Brightener by W3ll People ($23.99 USD) in my kit for a couple of years now and is one of those products which regularly ends up sneaking into my own make-up bag.

A cream highlighting sick, which is designed to give the skin a youthful glow. Like most highlighters Bio Brightener looks fabulous on the cheekbone, bridge of the nose and on the eyelids and cupids bow. I often use it in the inner corners of the eyes too, especially if I (or whomever is sitting in the chair) am looking tired  or somewhat below parr.

The formulation is rich and creamy. It glides onto the skin and blends with ease and doesn’t feel greasy or heavy. Using it on myself I’m happy to stick the whole thing on my face however at work *puts professional cap on* I wouldn’t consider such a thing; I stick to applying with my fingers or with a brush, warming it up slightly before applying and building up if needs be.

(L-R: RMS Beauty Living Luminizer and W3ll People Bio Brightener )

In terms of colour is is pearly; looking darker in the tube than it does on the skin. To give you a comparison, in many respects it is similar to the cult favourite RMS Beauty Living Luminizer (which I also love) however it it slightly warmer in colour (it has a hint more peach to it) and is arguably very slightly subtler in its finish (both pictured above). It is also a little drier to the touch once it is on the skin.

The eagle-eyed amongst you will notice that mine has the old style packaging. I had totally forgotten about the newer silver packaging – it seems like only yesterday that they changed from the transparent tubes with green and white labels before changing to the white livery and it took ages to get used to that!

The comments on their website suggest a formulation change too but I am unsure whether this is accurate or not but I sadly can’t find out in person as W3ll People seem to have mysteriously disappeared from these shores in recent months. I hope they make a return in the near future as they are sorely missed (I refuse to order my Expressionist Mascara from the US however much I love it!).

Come back W3ll People we miss you…

Have you tried the Bio Brightener?


(*Denotes certified organic)
Tri-Isostearyl Citrate, Caprylic/Capric Triglyceride, Cera Alba (Beeswax), Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Hydrolyzed Jojoba Proteins, Silica Silylate, Ricinus Communis (Castor) Seed Oil, Tocopherol, Olea Europaea (Olive) Fruit Oil, Carthamus Tinctorius, Camellia Sinensis Seed (Green Tea) Oil*, Aloe Barbadensis (Oil) Leaf Extract, Synthetic Fluorphlogopite
[+/-: Mica (CI 77019), Iron Oxides (CI 77491, 77492, 77499),  Titanium Dioxide (CI 77891)]

Gluten Free

Images: (1,2) LJS – OMUA

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