Wild Child by Ilia Beauty

 ILIABEAUTY_WildChild_grandeDespite the somewhat sporadic summer we are having, the annual trend for bright lips remains steadfast and I have found myself turning to the more vibrant shades in my kit.

In terms of lipsticks, Ilia Beauty are one of my favourite natural beauty brands; they have a fabulous array of shades and formulations which are not only modern but cover all the bases when it comes to personal style – from nudes to purples.

Wild Child is one of my more recent Ilia purchases. It was one of those products that became a must have on sight; one play in-store in Content and I was hooked – not just by the name!

A vivid, warm fiery red that looks fabulous on pretty much everyone I have tried it on – especially darker skins due to the slightly orangey undertone*. The texture is very creamy and the colour sheer (it can be built up) but it has a slightly glossy finish. Having worn Wild Child a number of times myself I can confirm that it wears pretty well for a relatively sheer lippy; the colour stays true and needs little touching up.

Recently on a shoot for a health charity, I chose Wild Child for one of the models who was appearing in the commercial. The real model (ie a normal person not a professional model) was a lady in her late forties of South Asian origin. We agreed that a brighter lipstick would be preferable to a nude as she would usually wear quite a strong lip – plus I didn’t want all the female models being carbon copies of one another! Wild Child not only complemented her colouring (and outfit) but it gave an understated sense of glamour, however the sheer finish ensured that she didn’t look overly made up.

*Contrary to popular belief, fair skinned individuals can carry off an orange toned red too – just pick the right one. 

Wild Child is priced at £22.00 and is available from (amongst others) Content and Naturisimo.
Launched in Vancouver in 2011, Ilia Beauty was founded by Design graduate Sasha Plavsic. Originally based on the desire to understand the ingredients written on the back of a lipstick box, Ilia Beauty has grown from just six lip conditioners to forty cruelty free and USDA certified products.


  • Ingredients: (denotes *Certified Organic Ingredients)
    Ricinus Communis (Castor) Seed Oil*, Sesamum Indicum (Sesame) Seed Oil*, Jojoba (Simmondsia Chinensis) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Beeswax (Cera Alba)*, Triisostearyl Citrate, Euphorbia Cerifera (Candelilla) Wax, Theobroma Cacao (Cocoa) Seed Butter*, Manihot Esculenta (Tapioca) Starch *, Aloe Barbadensis Leaf Juice, Vitis Vinifera (Grape) Seed Oil, Rosa Canina (Rose Hip) Fruit Oil, Sage (Salvia Officinalis) Leaf Extract, Tocopherol. May Contain: Mica, Titanium Dioxide, Iron Oxide (CI 77499, CI 77492, CI 77491), Red 7 CI15850, Red 28 CI45410, Yellow 5 CI19140
Image: ilia Beauty
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