Weleda’s Cleaner Beauty Campaign

One of the biggest industry trends in 2018 is Clean Beauty. Following on from last week’s Soil Association Organic Beauty and Wellbeing event, I thought I would join together with a number of other bloggers to share Weleda’s latest campaign; for Cleaner Beauty.

Each morning we use a multitude of products on our face and body and for most of us this means our skin is bombarded with a cocktail of synthetic ingredients. Weleda are encouraging us to wake up naturally and swap existing dirty products for cleaner alternatives.

In a recent interview with You Magazine, Jayn Sterland, Weleda’s Managing Director said:

‘research tells us that we use (on average) about twelve different cosmetics daily, many of which can contain a whole host of different synthetic ingredients, and we know we may be absorbing up to 60 per cent of products we put onto our skin.’

By switching our everyday essentials such as body lotion, shower gel and moisturiser to a natural alternative, we reduce the number of chemicals being used on and consequently absorbed into our bodies. But how do we go about it? Jayn also suggests a number of simple steps you can take in order to clean up your beauty routine. You can read the whole interview here – Clean Beauty.

Weleda know what they are talking about. Having been leading the way in Natural Beauty for nearly a century and have garnered a big following and a lot of respect in that time, not only for the quality of their products but for the ethos that runs though the brand.

Every single one of Weleda’s natural and organic cosmetics is NATRUE certified, and free from artificial additives such as synthetic fragrances, GMO ingredients, mineral oils, silicones and petroleum derivatives. Cleaner Beauty will mean different things to different people but for Weleda removing the nasties from their products is just the start. The company has a totally holistic approach to beauty and wellbeing and their ethical values and working practices are key to their popularity.

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There are now so many options when it comes to looking for cleaner alternatives to your everyday essentials so take time to look around and see what works for you. Some of my 100% natural favourites for kicking off the day are…

Toothpaste
Weleda have a great selection of toothpastes for all the family (prices starting at £3.95) however if not one these float your boat then check out the Green People range. My favourite is the Fennel and Propolis one (£4.25).

Shampoo
Psoriasis of the scalp can be a real pain when it comes to choosing a shampoo. Odylique Gentle Herb Shampoo (£12/22.00) is my absolute favourite and seems to keep my scalp relatively happy. When I was pregnant my hair changed and my psoriasis disappeared so I used the Weleda Replenishing Oat shampoo (£11.50), which is lovely and great for strengthening the hair.

Shower Gel
I’m currently shower-less at the moment (I’m in the middle of  bathroom renovations) so I only have access to a bath but that aside when I do get to take a shower generally Weleda products are there. The creamy body washes are amazing – it’s hard to choose my favourites but Sea Buckthorn and Lavender (from £7.95) are up there. Other alternatives I frequently purchase are the Neal’s Yard Remedies shower gels (from £11.00).

Body Lotions & Oils
Generally I prefer a body oil to a body lotion as I have quite dry skin and dos I find them a little more hydrating. I utterly adore the Citrus Refreshing Body oil (£16.95), this is by far and away my favourite (it is allegedly the scent of choice of Simon Cowell too). I am also a big fan of the Trevano Skincare Bath and Body oils (£14.50). When it comes to body lotions the Pomegranate Regenerating Body Lotion (£24.95) is a staple in my kit (and often gets a run out on me too); it does EXACTLY what it says on the tin and take years off your skin! Of course the iconic Skin Food can’t get missed off this list – a firm favourite that I have enthused about many times before (original post here).

Deodorant 
I’m super fussy when it comes to deodorant as I can sweat quite heavily (TMI – sorry ;). The Weleda ones smell divine but sadly they aren’t heavy duty enough for me so I use the Natural Deo Company range which are also 100% natural.

Weleda products have been a part of my professional kit for nearly a decade and is a permanent fixture in my own home and medicine tin so I am proud to be a Weleda Cleaner Beauty Ambassador. I will be helping spread the word but if you want to know more about the campaign, then look for the hashtag #CleanerBeauty.

 

Images: (1, 3) Weleda, (2) LJS – OMUA
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  • Congratulations ! What a great blog post – Weleda is such an iconic brand – You will be a fantastic Beauty Ambassador ReplyCancel

    • Organic Makeup Artist

      Thank you so much Paula. That’s so lovely to hear :) xxReplyCancel

  • […] After a brief introduction, Managing Diretor Jayn Sterland talked about her pet project, the Weleda Cleaner Beauty campaign (you may remember I wrote about this a couple of weeks ago) and what it means to […]ReplyCancel

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