I recently spent a very enjoyable couple of hours at the Kensington High Street branch of The Organic Pharmacy to celebrate the launch of their new make-up range.
With glass of fizz in hand, the evening began with an introduction from Organic Pharmacy founder and product formulator Margo Marrone. She explained that two years in the making, the make-up has been completely reformulated to create a range of products which have a light and dewy finish which make for a really natural, minimal make-up look.
On the shelves since late October, the new range replaces the Organic Glam collection and is without a doubt completely different from its predecessor. The products are formulated using natural, botanical extracts and active ingredients.
The collection features foundations, concealers, mascara, liquid eyeliner, cream highlighter, blush, bronzer, pressed powder and tinted lip balms.
The products themselves are lovely. The spectrum of shades is somewhat limited and there isn’t really anything suited to darker skin however, the colours are made from super finely micronised plant and mineral pigments.
Margot was adamant that the range be as environmentally conscious as possible so the packaging has also had a face lift. The products are all house in recyclable containers made from glass! This is often the case for foundations and cream products such as highlighters but Margot has gone one step further and even the lip balms and mascara are in glass tubes.
To avoid the use of compacts and mirrors (something which apparently hasn’t been that popular with some of her customers), Margot also took the decision to put the pressed powder powder and blusher in a little wallet made of tree-free paper made from a blend of bamboo fibres and flax.
I had the opportunity to have a play myself and it is a particularly lovely range in terms of texture and weight on the skin.
The foundation is beautiful; it feels particularly hydrating and though sheer can be built up to provide addition coverage if needed. The lip products are interesting. On first glance they appear to be a lip gloss (due in part to their gloss style packaging) however they are in fact tinted balms and have a wonderfully light and non-sticky feel to them.
The Pressed proper was another highlight for me. It contains hyaluronic acid and feels incredibly lightweight – and non drying!!
You can take a closer look at the range on the Organic Pharmacy website.
Images: LJS – OMUA