Jane Iredale Pure Pressed Powder Foundation

When working for one of my most regular broadcast clients we often have guests (usually male) join us in the studio at very short notice and more often than not for very short periods of time. This frequently results in me having to do unexpected make-ups in a matter of minutes; sometime seconds and this is where this foundation comes into its own…

Purepressed Base Mineral Foundation from Jane Iredale
 
I generally favour a cream or liquid foundation over anything else however when it comes to speedy male make-ups, if anything more than a little powder or anti-shine is required then this is my go-to product. The powder foundation provides an all-in-one solution: giving a medium coverage base with a semi-matte finish (HD doesn’t like super matte skin) whilst concealing and balancing the texture and tone of the skin.

The industry standard product for male grooming is Studio Fix Powder Foundation from MAC; not necessarily the best but certainly one of the most prevalent. Purepressed is in my mind, a viable alternative that not only offers a nicer finish (in my opinion) for High Definition work but is also cruelty free – something that can no longer be guaranteed by the competition.
 


The spectrum of shades is incredible for a natural line – there are 24 in total (Studio Fix has 50); and what makes this product a viable option for me is the range of shades available for darker skin tones – brilliant!

 
Purepressed is easily applied using a sponge (such as a beauty blender), however I prefer to use a flat ended dual fibre brush and work in light circular motions around the face to buff it into the skin.
 
I don’t only use Purepressed foundation for last minute make-ups, I often choose it as a base for those individuals who don’t want much (they don’t have a choice in the amount I use in all honesty but it creates the illusion that I am only using a powder – You get a lot of people who think they know better than you in this game). I apply a primer to the skin with my fingers or a brush and a touch of concealer (probably the only time I conceal before foundation) before going in with this.
 
The one flaw with Purepressed is that it contains an SPF 20. Yes, it’s perfect for daily wear but it does mean that I have to exercise caution when it comes to any photographic work as the Titanium Dioxide can play havoc with certain lighting conditions (such as camera flash); as a rule I try to avoid foundations and powders with high levels of Titanium Dioxide for this very reason.
 
Purepressed Powder Foundation is priced at £30.95 for a full compact or £26.95 for a refill and is available online from (amongst others) Beauty Time Therapies and Naturisimo.
 
Jane Iredale is a natural skincare and beauty brand, formed in 1994. The first cosmetics line to provide a comprehensive range of mineral based make-up, Jane Iredale avoid the use of nano-sized particles in their products and the range is free from talcs and parabens and is completely cruelty free.
 
 
 
 
Ingredients:
Mica, Titanium Dioxide (Ci 77891), Boron Nitride, Zinc Oxide (Ci 77947), Dimethicone, Stearic Acid, Plankton Extract, Algae Extract, Pinus Strobus (Pine) Bark Extract, Punica Granatum (Pomegranate) Extract.
May Contain Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288)

Main Image: Laura Jane Sessions – Organic Make-up Artist
Body Image: Jane Iredale/iiaa

 
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